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AI Brand Brief

This sets your AI up to write as you. Fill it in in your own words, the way you'd say it out loud. Please don't paste in anything ChatGPT or another AI wrote for you, because the whole point is to capture your voice, not the AI's. Rough and honest beats polished. We'll sharpen it together in session one.

Your name

Who you are

What do you do, in one plain sentence a stranger would understand?

Why do you do it? What do you believe about your work that others in your field don't act on?

Who you help

Who exactly is your customer? Get specific.

What do they want, and what's stopping them getting it?

What you sell

What's your main offer, and what result does the customer get from it?

Your edge

Why should someone choose you over the other options they've got?

Your voice

How do you talk to your audience? Give a few words or phrases you use, and any you'd never use.

How you write

Paste three or four things you've written that sound like you. Your last few social posts are ideal, because that's your everyday voice. A section of your website or a recent email works too. Use your own writing, not anything AI wrote for you. This is what teaches the AI to write in your actual voice, so don't skip it.

Your story and proof

The short version of your story that makes people trust you.

The proof you can point to, whether that's real results or what past clients say.

What you want to be known for

The three or four themes you want your content to keep coming back to.