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Amplify - Client Questionnaire

Welcome to Amplify! Before I build your personalised content plan I need to get to know you and your brand properly. This questionnaire should take around 10 minutes to complete. The more honest and detailed you are, the better your plan will be. Once you’ve submitted this I’ll get to work and come back to you within 3-5 working days.

Section 1 - About You

What is your Full Name:

What is your Email address

What do you do? For example DJ, musician, photographer, coach, entrepreneur.

How long have you been doing this?

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In your words, describe your brand. What are you about and what makes you different?

Section 2 - Your Audience

Who is your ideal audience? Describe them as if you’re talking about a real person. What do they do, what do they care about, what are they into?

What is the approximate age range of your audience?

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What problem do you solve for your audience? What do they struggle with that you help them with?

How does your audience currently find you? Tick all that apply.

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What do you want your audience to feel when they come across your brand?

Section 3 - Your Platforms

Which social media platforms are you currently active on? Tick all that apply

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Which platform do you want to focus on most over the next 90 days?

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How often are you currently posting on your main platform?

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Please share your social media handles or profile links so I can take a look before building your plan.

On a scale of 1 to 5 how confident do you feel about creating content right now? 1 being not confident at all and 5 being very confident.

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Section 4 - Your Content

What type of content do you feel most comfortable creating? Tick all that apply.

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What content have you created in the past that performed well or got a good response?

What type of content do you find most challenging to create and why?

How much time can you realistically dedicate to creating content each week?

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Do you have any existing content, photos, videos, graphics, that we could use or repurpose in your plan?

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Section 5 - Your Goals

What do you most want to achieve through social media in the next 30 days? Pick your top two.

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What does success look like for you in 90 days? Describe it in your own words.

What has stopped you from achieving this so far?

Have you ever worked with a social media manager or coach before?

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Is there anything specific you want your content plan to help you avoid or stay away from?

Section 6 - Your Brand

What three words would you use to describe your brand personality?

For example — warm, bold, authentic / professional, creative, energetic

Who are your biggest inspirations? This could be other DJs, artists, brands, or businesses whose style or approach you admire.

Is there anything you absolutely don’t want your brand to be associated with? Any styles, tones, or approaches that feel completely wrong for you?

If your brand was a person walking into a room, how would they look, act, and make people feel?

Is there anything else you want me to know about you or your brand before I build your plan? This is your space to say anything that hasn’t been covered.

Thank you for completing this, you’ve just done something most people never do, which is take the time to properly think about their brand. I’ll be in touch within 3-5 working days with your personalised Amplify content plan. In the meantime make sure you’ve watched all four video modules if you haven’t already. See you in the WhatsApp group.